Social Media ROI

It is very hard to analyze ROI of your company on social media. This is because the internet is such a fast acting view. There is a difference between window shopping, and walking in the store and trying something on. You may go to a website through a search engine, and the second you realize its not what your looking for you leave. You cant just use a website that counts how many hits. You need to look into the quality of what people are saying and your relationships with interacting with the customers or potential customers. Knowing how many people saw the site is great, but you need to know what they are getting out of it.